Thinking Outside the Box

April 22, 2013

They say don’t judge a book by its cover, and by extension, a product by its packaging, but sometimes what’s on the outside is worthy of a little spotlight too. When it comes to evaluating cosmetics and skincare, the quality of the ingredients, the formulation, the performance and the colors are certainly paramount, but this Earth Week we thought we’d turn the focus on the innovative, eco-friendly packaging some of our beloved brands use to bundle their offerings.

Read more

1. What motivated you to start your own line?

After years of doing makeup, I realized that many women don't wear makeup because they don’t know how to apply it or simply don’t have the time. There are so many beauty products and so many types of brushes out in the market - How do you know which one to use and which one to buy? It can get very costly. Taking all this into consideration, I came up with makeup on paper. Now you can apply makeup in minutes and not worry about the mess, or which brush to use with which product. It’s easy to apply, convenient, and mess-free. You can stash these booklets literally anywhere. Touching up has never been so easy! We like to say, apply makeup anytime, anywhere!

Read more