A lipstick launch celebration with a real difference - Living Nature staff celebrated the launch of Precious by Lorraine Downes with a unique afternoon tea. The special challenge for each team was to contribute an edible delight featuring lipstick as an ingredient. We know our lipsticks are safe enough to eat and we're happy to prove it!

Staff came up with some fabulous ideas including lipstick coconut ice, lipstick fudge, lipstick-topped jellies and wafers and lipstick on cheese and crackers.

The cause for celebration is Precious by Lorraine Downes, a new lipstick suitable for everyday wear, or worn with Living Nature Lip Balm to add additional sheen and sophistication. This moisture rich, mineral lipstick is formulated with vegetable waxes for smooth application, and is of course lead free and Certified Natural.

But there is so much more than just a new ‘nude pink’, on trend colour behind the introduction of Precious by Lorraine Downes. With inspiration and input from Lorraine, our Brand Ambassador and New Zealand’s one and only ever Miss Universe (1983), our team has created this lipstick to provide a revenue stream in perpetuity to support the New Zealand Breast Cancer Network with a donation from each sale.

The story behind the Precious name resonates with the important work done by the BCN to educate and inform women to reduce help stop cancer where it starts. Lorraine says “I believe all women are precious to their families. As a mother, wife, sister, aunty, I do my utmost to educate women to remove the unnecessary toxic load on their bodies. Lending my name and voice to this cause emphasises that all women should regard themselves as precious by taking great care with their choices. For Living Nature, Mother Nature is the most precious and has the answers to all. Women just need to be closer to nature to hear her answers.

"In my travels and vocations I have the chance to meet and speak with so many amazing women from all walks of life, telling me that they always want that one shade they can use everyday that would go with everything and save the dramatic shades for special occasions. And it was these ideas that lead me to develop Precious – the perfect natural pink tone that suits works for a day and evening look.”

1. What motivated you to start your own line?

I had been searching for effective organic skincare when I traveled to Morocco for a vacation in 2007. It was then I discovered Argan oil and realized I had found the single ingredient I had been searching for. After frequent trips to Morocco to source the highest quality argan oil, I developed a deep appreciation for the people of Morocco, particularly the Berber women who do the work of extracting the argan oil. Inspired by these women, I developed the idea to create a line of ethically sourced skincare that provides economic opportunity and gives back to the Berber women.

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Organic makeup is becoming more and more mainstream these days. You can’t flip through an Elle, Vogue or InStyle magazine without seeing a mention of some our natural cosmetic lines in a photo-shoot, editor’s pick or celebrity recommendation. A few years ago, you’d catch the occasional article about green products or natural alternatives in there, but they were mostly presented as a fringe trend for tree hugging yoga aficionados.

Now it seems that interest and awareness has grown to the point that the botanical brands are well integrated into those glossy pages as authentic endorsements for everyone. It’s about time we reached this tipping point! Health and environmental benefits aside, our products work beautifully. The stars of stage, screen and catwalks wouldn’t use them if they didn’t.

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What motivated you to start your own line?

Back in 2002, as my daughter was moving into her teens and just after I lost my mother to breast cancer, I began looking for a cosmetic line that was as pure as the natural skincare I had been using. Some of the ‘health food store’ makeup brands were pretty clean, but the colors lacked the sophistication and variety of more conventional cosmetics lines. I thought women should be able to have both clean products and great color selection. ‘Beauty without compromise’ was my ideal.

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1. What motivated you to start your own line?

After many years in the fashion and make-up industry, I’ve learned a lot about the impact of daily exposure to chemicals in beauty care products. I’ve seen what works and what doesn’t live up to its promises. I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty.

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We recently had a chance to interview with Vikki Khan, founder of Lily Lolo Mineral Cosmetics to coincide with this week’s offer: A Lily Lolo Summer Eye Shadow Gift Pack (worth $36).

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Hollywood stars, more than most of us mere mortals, need to put their best face forward. Whether it’s on screen for a role or a candid paparazzi shot on the street, a celebrity’s look is almost always in the spotlight. Their skin care regimen and cosmetic choices are important tools of the trade so, naturally, we want to know what lotions and potions they are using to get that glow – naturally being the key word.

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Some of you may know my story. My background is not in makeup, I did not set out to create a global cosmetic business but I did set out to change the world. My mission in life is to turn as many people as possible onto natural and organic alternatives.

Many years ago I suffered with endometriosis and experienced infertility as a result. I had given up on the possibility of having children naturally and had resigned myself to ongoing surgery and pain. But 10 years ago I came across a book which changed my life, Hormone Heresy written by American wellness guru Sherrill Sellman. Reading the book I discovered that there were more natural approaches to my hormonal illness,

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Eco-Celeb: Angelina Jolie

September 15, 2009

Angelina Jolie has received three Golden Globes, two Screen Actors Guild Awards and an Academy Award. She’s also considered one of the world’s most beautiful women. Oh, and she shows up on the red carpet accessorized with Brad Pitt. But what really makes Jolie stand out (at least in my humble opinion) is her humanitarian efforts. And she doesn’t do it for the sake of the press either. Jolie is truly committed to making our world a better place, which is why she continues to personally plead for the lives of those less fortunate. Jolie even admitted to donating a third of her increasingly large income to charity, resulting in millions of dollars earmarked towards her favorite causes.

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Morgan Freeman’s distinctive voice stands out among thousands of others. From Shawshank Redemption to Batman Begins, his talented acting ability can be seen in dozens of films, but there’s one that’s special to me that you can’t see him in. In the English version of the Oscar-winning March of the Penguins, Morgan’s authoritative and empathic voice narrates the story of this heartwarming and inspiring documentary. For another visual dose of environmental empowerment, check out the website for Earth Communications Office (ECO). Freeman–along with Gene Hackman, Patrick Stewart, and others–narrate short video messages, seen in over 100 countries by over a billion people annually, in an effort to bring awareness to environmental concerns.

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