Organic makeup is becoming more and more mainstream these days. You can’t flip through an Elle, Vogue or InStyle magazine without seeing a mention of some our natural cosmetic lines in a photo-shoot, editor’s pick or celebrity recommendation. A few years ago, you’d catch the occasional article about green products or natural alternatives in there, but they were mostly presented as a fringe trend for tree hugging yoga aficionados.
Now it seems that interest and awareness has grown to the point that the botanical brands are well integrated into those glossy pages as authentic endorsements for everyone. It’s about time we reached this tipping point! Health and environmental benefits aside, our products work beautifully. The stars of stage, screen and catwalks wouldn’t use them if they didn’t.
So allow us to shamelessly namedrop a sampling of celebrity fans, accolades and media buzz over some of our favorite organic beauty lines.
New to the Saffron Rouge family is award winning Vapour, a luxurious organic cosmetic line that is a favorite of Gwyneth Paltrow, Tyra Banks, Cobie Smulders and Chelsea Handler. It has been featured in all the top magazines, including Allure, Marie Claire, Whole Living and More. In fact, People Style Watch gave its #1 Lip Gloss accolade to the Elixir Lip Plumping Gloss and Allure bestowed its prestigious Best of Beauty award on the brand. In the July 2012 issue of InStyle magazine, actress and natural beauty advocate Jessica Alba gives a glowing shout out saying “Vapour Organic Beauty’s foundation makes my complexion look flawless without having to use powder.”
The Body Deli is another relative newcomer to the Saffron Rouge family that has a growing celebrity following and is a frequent feature in beauty editor’s hot lists. The company debuted its fresh, raw superfood-based beauty delicacies in its funky California store where it was discovered and hailed by mother-daughter Hollywood hotties Goldie Hawn and Kate Hudson. Since its launch, the Deli has been featured and praised in Vogue, Elle, Self, InStyle, People, Organic Style and a host of other magazines. Alicia Silverstone, Robert Downy Jr. and Christian Slater are also fans of this naturally nourishing line. If you love what a power smoothie can do for your inner body, you’ll love what The Body Deli products can do for your outer glow.
Pomega5 was in the spotlight on a recent Dr. Oz show, where he praised the therapeutic beauty benefits of pomegranate seed oil, which is at the foundation of this eco-beauty brand. Rich in rare omega-5 fatty acids, the show featured Pomega5 products as an at-home alternative to an invasive facelift. This line has been the toast of celebrity swag bags at events like the Sundance Film Festival, the Golden Globes and the Emmy’s. Winona Ryder, Terri Hatcher, Sienna Miller, Kristen Bell, Camryn Manheim and Tina Fey are all fans of the brand. The Daily Revitalizing Face Concentrate capsules are a Saffron Rouge bestseller.
RMS Beauty is popular with the celebrity set, not surprisingly as it was created by makeup artist to the stars Rose-Marie Swift, who counts Gisele Bundchen, Kim Cattral, Stephanie Seymore and Sheryl Crow among her clients. She created the line in response to her own health concerns after years of exposure to toxins in conventional cosmetics. Formulated using pure food grade ingredients with enzymes and vitamins intact, the line won Allure’s Best of Beauty award in 2010. Victoria’s Secret angels Miranda Kerr and Karolina Kurkova and Avatar beauty Zoe Saldana are all devotees of RMS Living Luminizer, a multipurpose pearlescent balm that can add a non-glittery luminescence to cheekbones, browbones, lips and eyelids.