Anne Dolbeau founded INARA with an inspiring brand mission. Based on values she learned as a child, INARA promises to appreciate the beauty of nature and its healing power, respect traditions held by others and to help those less fortunate. These core beliefs are important values for an individual, but they work on so much more a powerful scale when adopted by an entire company. Anne succeeded in her mission by using Babassu oil as the signature ingredient in the INARA organic body care line. The nurturing kernel oil has been used for its healing moisture properties for centuries. They get the oil through a fair trade co-op that makes life better for the people of Maranhao, Brazil. These people have been harvesting the Babassu for centuries. And it’s people like Anne and others who participate in the co-ops who have helped protect the land and Babassu trees and the people who depend on them. Click here to learn more about the fair trade cooperatives or about Babassu oil. Here’s what Anne had to say about creating INARA, Babassu oil and the inspiration behind it all: 

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Best Foot Forward

May 29, 2008

During the winter months I don't really think much about my feet. They're wrapped up nice and cozy in thick socks and sturdy (yet cute) boots. As long as they get me where I want to go, that's enough for me. But then the flowers start to bud, the days get warmer and department stores begin to showcase the latest trends in sandals. At that point I force myself to take a good hard look at my feet. And I realize how much tender loving care they actually need. Sound familiar? Well then kick off your boots and prepare to pamper. You're only a few minutes away from sandal-worthy feet and toes.

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Sophtyo’s brand tagline is “Not all organic skin care products are created equal.” And I couldn’t agree more. In fact, it’s something that I often discuss to anyone willing to listen. You can slap an organic label onto something, but that doesn’t necessarily mean it’s made from the best stuff available. So when a brand share’s my organic ideals, I know its worth further investigation. Sophtyo is the world’s first professional grade certified organic skincare range licensed by the UK Soil Association. With an average of 95% certified organic ingredients, the products are specially formulated to be healthy for the body and the environment. Plus, what I think is really cool and unusual, is that the products have a three-year long shelf life unopened without any unnatural preservatives whatsoever! Intrigued and anxious to learn more, I went to the source: Sophtyo founder Karen Sinclair Drake:

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In a society obsessed with aging-or not aging as the case may be-chances are you're already slathering plenty of sunscreen, moisturizer and anti-aging products on your face. But even if your face looks 10 years younger than the number revealed on your drivers license, your neck, chest and hands will always give away your real age. That is, unless you give those parts a little attention too. Sure I know what you'll say. you barely have time to give your face attention. But trust me, pampering these other parts will pay off big in the long run.

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Now that you've mastered massage oils, it's time to try your hand at creating your own perfume oil. (Click here to read Aromatherapy 202, or click here to read Aromatherapy 101.) Now I know it may sound crazy and complicated, but it really doesn't have to be. Plus, what I love about making your own perfume is that you control the quality of the ingredients and you know exactly what you're putting on your skin, drop by drop. Pure perfume oils are great because they're seriously potent and long lasting. Just a dab at the wrists, neck and other pulse points will leave you fabulously scented for hours. 

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Now that you know a little more about aromatherapy and how to get started, it's time to take it to the next level. (If you 'skipped class' when I taught Aromatherapy 101 or just want a refresher, read it here.). 

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Citrus Saves The Day

April 15, 2008

I've got to hand it to Jurlique. Just when I think their product line up can't get any better they prove me wrong with another amazing new item. Their hand creams, available in Rose and Lavender, have been a favorite among countless Jurlique devotees. And now a new formula has been released that's completely different in spirit than the romantic Rose and calming Lavender creams. The refreshing scent of the Citrus Hand Cream is like a dose of pure, bottled sunshine that instantly revives your mind while it hydrates your hands. Of course, it's perfect when you're knee-deep in snow and the balmy days of summer seem ages away. 

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As pure as possible

April 1, 2008

As you probably know by now, not every product claiming to be 'natural' actually is. Also not every product labeled 'organic' is full of 100% organic ingredients. In fact, most skincare products contain far less than 100% percent. A company may add one little organic ingredient to the mix and slap an "it's organic!" sticker on the label to make you feel like you're paying for the real deal. When in fact it's also filled with plenty of non-natural ingredients. (You won't find these products on Saffron Rouge though. I personally spend plenty of time making sure the products are completely pure and as organic as possible.) 

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You've probably seen Rose Geranium listed as an ingredient while browsing through the ingredient lists of natural and organic products (some even on this site). So what exactly is it and why is it so good for your skin? It may sound like a hybrid of two different flowers, but the Rose Geranium is actually a simple geranium plant named for its pale pink, sometimes rose-scented petals. And oddly enough, the pretty flowers aren't even used when extracting the precious oil through steam distillation. The nourishing essential oil is actually captured from the leaves and stalks of the plant. 

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Aromatherapy 101

March 25, 2008

Some of the questions I get asked the most revolve around the idea of aromatherapy. As the quest to go green expands to more households, everyone wants to experiment with healing and beauty in a more natural manner. Although it may seem daunting, it really is ridiculously simple. All you need is to start is a few essential oils, a base oil to blend them with and a 'recipe' guide and you're on your way. 

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