Eco everywhere

June 25, 2007

I just saw the most amazing video on youtube.com No it wasn't sea otters holding hands or the celebrity train wreck du jour doing something ridiculous. It was a video from the 1992 Earth Summit. In it, a 12-year-old Canadian girl, Severn Cullis-Suzuki reads a six-minute speech pleading to the world's representatives to wake up and to save the environment. I got goose bumps as I watched this child speak so eloquently and so passionately about a cause that so many adults choose to ignore. 

Some of the most widely recognized magazines are showcasing organic products and how to live 'green'. There are more organic products popping up everywhere. And even high fashion designers, like Stella McCartney, are producing cruelty-free, environmentally friendly clothing, footwear and skincare.

Finally, people everywhere are opening their eyes to see that our actions today will affect the earth tomorrow. You don't have to live in an electricity-free cabin in the woods to help the environment. The little things, if done by enough people, add up to produce big results. A quote I heard recently from the movie Sharkwater (I'm an avid scuba diver) that really stuck with me. It says, "It takes 5% of the population being aware of an issue to cause change." (I'm hope I'm not totally misquoting that.)

It makes me so happy to see how much Saffron Rouge has grown since our launch in 2002. As this company grows, and more people use organic because of Saffron Rouge, fewer chemicals are being produced and spilled onto the world. This means that there's less pollution infiltrating the water, earth and air. So thank you for choosing organic and choosing us. And thank you to Severn Cullis-Suzuki, who brought a room full of cynical politicians and world leaders to tears, all in the name of saving the environment. It gives me hope.