For several years the press has been praising the power of pomegranate. As an ingested superfood or imbibed wonder-juice, this age-old fruit with ruby red seeds has plenty to boast about. It’s packed with antioxidants (three times the amount of green tea or red wine!) plus vitamins A, C, E and folic acid, and purported health benefits have it guarding against serious ailments like heart disease, diabetes, cancer and Alzheimer’s. But as a topical agent on the skin, does pomegranate really penetrate?

Actually, yes. Its small molecular structure allows it to sink in deep, plus the same antioxidants and vitamins that do wonders for our insides can positively impact our outsides as well. So eat, drink and slather it on merrily!

Native to mountainous regions of the Middle East, the exotic pomegranate has long been used as an elixir for health and beauty. Ancient Egyptian papyrus depict this fruit as a facial tonic and the Greeks praised its skin healing power long before the term “antioxidant” was coined. Fortunately, today we have a little science to support the anecdotal cosmetic claims of yore.

Pomegranate contains ellagic acid, a polyphenol antioxidant that helps destroy free-radicals that can damage and age the skin. Pomegranate seed oil, in particular, contains punicic acid and trienoic conjugated fatty acid which boosts cell regeneration and acts as an anti-inflammatory. This anthocyanidin and bio-flavenoid rich fruit also extends the life of fibroblasts, which are the cells responsible for producing elastin and collagen and therefore, helps keep skin smooth, supple and wrinkle-free. Studies have shown pomegranate can help regulate sebum production and therefore alleviate acne, and other studies have reported it helps heal wounds, prevent scar formation, aid dry skin and ease hyperpigmentation (age spots). With all these remarkable cell rejuvenating properties, the mighty pomegranate has earned its praise and its place in skin care.

Weleda has certainly embraced the power of the pomegranate in a complete range of natural skin care products, including the Pomegranate Firming Day Cream, Night Cream, Serum and Eye Cream. Dermatological tests have reported a 14% reduction in wrinkles and 11% improvement in elasticity after using these products twice a day for 28 days. These pomegranate potions are particularly potent for the 40+ set, but younger women can help slow the ravages of time by dosing up on these antioxidant-rich products too. For a limited time, we’re offering a free gift with purchase of Weleda’s Pomegranate Creamy Body Wash, so you can enjoy the rich and fragrant bounty of this amazing fruit from head to toe.

Not surprisingly, another brand that has harnessed the rejuvenating effects of this fruit is Pomega5, whose company name reflects their focused use of pomegranate seed oil and omega 5 along with other beneficial botanicals. One of their top products is the Daily Revitalizing Concentrate, a jar of 30 pearl-like ampules bursting with nourishing pomegranate seed, calendula, jojoba, and rosehip oils to brighten and rejeuvenate your face and neck. Sample a range of skin care products in this lucious line in their Trial Kit, an elegant organza goodie-bag containing a week’s supply of pomegranate potions.

The anti-aging effectiveness of this potent powerhouse can be experienced with a bottle of Primavera’s Pomegranate Seed Oil. This is just pure, simple, unadulterated organic oil with no added ingredients because it does so much all by itself. It’s deeply moisturizing and nourishing for all skin types, including oily complexions. It may seem counter-intuitive to put oil on a shiny face, but a few drops of this helps restore pH balance, prevent breakouts and provide hydration without sheen. Naturally, dry and aging skin will drink this precious pomegranate seed oil up.