I'm super strict when it comes to choosing organic products for Saffron Rouge. Part of it is my integrity, but part of it is that the United States doesn't have it's own standards for organic beauty products. Luckily, after years of consumer confusion, the US is finally ready to create its own organic product regulations. And I for one couldn't be happier.
With the increase demand for everything environmental, people craved skin care, hair care and cosmetic products that would make them look good while also helping the environment and preventing toxins from seeping into their skin. And with the demand came the products. Everywhere you turned you saw 'organic!' and 'natural!' on labels found everywhere from the drugstore to the high-end department stores. But here's the rub, there's really no one regulating these labels. Well, with the exception of the food industry. Right now if a US manufactured beauty product says 'organic', it gets permission from the USDA (the same people who also label your carrots organic). This of course is really upsetting to me because personal care products aren't food. Sure they contain plant ingredients, but what does the USDA know about ingredients that gives lipstick its color or adds suds to shampoo.
I know as well as anyone that a lot of these so-called natural or organic products really aren't all that organic. It's one of the things in this world that really really bothers me. This is one of the reasons I have such high standards when it comes to finding products for Saffron Rouge. But not everyone should have to spend so much time scrutinizing over labels, trying to figure out what ingredients are actually good for them. This is why coming up with a certified standard for organic beauty products will really help clear confusion when shopping for organic products and help give consumers confidence on the standards of organic products.
WWD Beauty Biz, a highly respected and much read beauty industry magazine, spoke to Jeff and I about this exact subject for their article "Defining 'Organic'" in the August issue. When I got a hold of the fascinating article I realized it was something I needed to share. It delves into this hotly debated topic while agreeing that there is much work to be done in terms of organic standards. You just have to look at all of the European countries that created their own organic beauty standards years ago to realize how behind the United States is. An informative chart in the article also talks about natural standard seals for other countries, such as the Soil Association in the UK and EcoCert in France (which may sound familiar to you if you're a frequent Saffron Rouge shopper). Hopefully in the next couple of years our own set of standards can be created and the US can join these other countries.