For 60 years Dr. Bronner’s Magic Soaps have been synonymous with versatility, purity and high quality at affordable prices. The now iconic soaps started with a small but loyal health food store following. However, the brands reputation quickly spread to the mainstream making Dr. Bronner’s the number one-selling natural soap brand in North America.
The new Bronner generations have maintained the family legacy by developing new products, obtaining organic certifications, and staying clean in an industry full of synthetic ingredients.
The number one-selling Dr. Bronner’s Magic Classic Liquid and Bar Soaps are vegetable based pure castile, which is gentle on the body and on the environment. The multi-functional liquid soaps have dozens of uses and can clean everything from your skin to your kitchen floor.
Still a family run company, the fifth generation of Bronner soap makers continue to uphold the brand’s rigorous purity principles by actively crusading against brands that falsely claim to be natural. Together with the Organic Consumers Association, the “Coming Clean” Campaign has led to legal victories with major brands that mislabel their products in an effort to cheat and mislead consumers.