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About W3LL PEOPLE

In a category filled with mediocrity, W3LL PEOPLE Supernatural Makeup stands apart as the newest and smartest choice for modern beauties. Winner of the coveted Elle Magazine Green Star Beauty Award, W3LL PEOPLE lead the charge in creating professional performance makeup that feels good, looks good and is good!

Founded by the demanding trio of an elite Makeup Guru, a Cosmetic Dermatologist and a Treehugger, W3LL PEOPLE is uniquely equipped to take artistry, technology and social responsibility to a higher level. Their handcrafted formulas are custom built on the power of premium all-natural ingredients including repairing organic aloe, uber hydrating organic botanicals and super-fine, triple-milled mineral pigments. Dubbed "magic" by beauty pros, this line of naturally fierce makeup is designed to delight all the senses with extraordinary sophistication and style. Go forth and glow with confidence!

The Difference

The supernatural brand is made with the finest, premium all-natural and organic ingredients money can buy. There’s a reason W3LL PEOPLE were given the coveted Green Star award by ELLE Magazine: they mean serious beauty business. W3LL products are built to withstand the rigorous scrutiny of the most demanding diva to the most passionate purist (and the rest of us in between).

So prepare for supple textures, seductive colors, surreal foundations and a sense of satisfaction rarely found behind a cosmetics counter.

The Products

You want minimalist makeup, but need instant gratification. W3LL experts designed a professional-grade, yet simple, multitasking makeup line that works harder and safer so you don’t have to. It delivers colors, coverage and healing protection in formulas so impossibly light you’re barely aware of how gorgeously healthy you are! And the beauty of it is you achieve star-like radiance in minutes with a just few products – quite possibly without using a brush!

The Secret

The magic is in W3LL’s superstar ingredient: organic aloe. They’ve harnessed the proven power of this natural wonder and infused it into all of their magical makeup formulas. This hydrating, healing “plant of immortality” not only delivers nourishing protection to the skin, but a flawless, creamy smooth finish via the foundation sticks and mineral foundation. Now you can fight flaws and premature aging with a tap of your gorgeously manicured finger.

W3LL’s Commitment

W3LL’s makeup is handcrafted in small batches brimming with pure triple-milled pigments, omega rich organic oils, organic aloe and a high tech botanical complex of organic chamomile and organic green tea. Their intent is to deliver powerful protection, rejuvenating antioxidants and soothing hydration in every product. All of W3LL products are 100% natural, period.

Conversely, the products are free from cruelty, harsh artificial chemicals, fragrances, preservatives, GMOs, nanoparticles, bismuth oxycloride, pthalates, sulfates, petroleums and all the other baddies.

The Praise

W3LL PEOPLE products are featured in Allure, ELLE, InStyle, W Magazine, Harper’s Bazaar, Health Magazine, Women’s Health, Nylon, New York Magazine, Refinery 29, Organic Spa Magazine, New Beauty Magazine, and used by Jillian Michaels, Olivia Wilde, Abigail Spencer, Zachory Quinto, and many more.

Standout Products

Black Friday Sale
Expressionist Bio Extreme Mascara $23.50 $18.80 20% off 5 W3LL PEOPLE have done it again!
Black Friday Sale
Universalist Multi-Use Color Stick $34.50 $27.60 20% off 4.75 As the name hints, The Universalist ColorStick is creamy good color that works for everyone on everything!
Black Friday Sale
Narcissist Foundation + Concealer Stick $39.75 $31.80 20% off 4.4 As the name implies, The Narcissist Foundation Stick is the must have tool for the perfectionist in all of us.