Yarok means “green” in Hebrew and was founded by Israeli hairstylist, Mordechai Alvow. Yarok is committed to making a difference for people and the planet by providing the most nourishing, eco-friendly and effective hair and scalp care products to salons and individuals.
An environmentally-friendly approach
Yarok’s focus is to make the greatest positive impact on hair and scalp health with the least negative impact on the natural environment through environmentally friendly packaging, product formulations and day-to-day operations, as well as strategic partnerships to support environmental causes.
Each Yarok formula is a powerful blend of organic and all-natural botanicals that are consciously sourced and responsibly harvested. Yarok uses many certified organic ingredients, and is in the process of having all ingredients be certified organic. Few hair care companies carry products that meet 100% of all vegan requirements. Even fewer can claim that their entire product line is free of alcohol, paraben, sulfates and cruelty to animals. Yarok is all of the above.
While Yarok doesn’t test on animals, they’ve had many willing New York City salon clients volunteered to test their formulations before going on the market. That was how Yarok started. Before long, there was enough demand for products to address a variety of hair and scalp issues and to overcome certain styling challenges. Yarok spent several years developing and refining the complete line of Yarok hair care available today.
Yarok is committed to transparency and lists all ingredients on the labels. To minimize carbon footprint, the labels are made of 80% FiberStone®, the most environmentally friendly non-paper material available that is waterproof. Made from limestone, which the Earth has in abundance, the labels are ultra thin. They can wrinkle slightly from time to time, but what’s a wrinkle when you’re saving a tree?
Just as nature has its variations in hue and tone, so do the contents of Yarok products. The color intensity can vary slightly from batch to batch. This does not diminish or alter their effectiveness or the healing aromatherapy mix of soothing florals, earthy herbals and wildcrafted essential oils that have become Yarok’s signature.
While you can count on Yarok to constantly innovate when it comes to offering the latest and greatest in healthy, sustainable, vegan nutrition and style for the hair and scalp, you are also helping sustain the beauty of the planet with every purchase. Yarok donates 3% of its annual profits to The Pachamama Alliance, a non-profit dedicated to supporting the indigenous people of Ecuador and Peru to protect over 10 million acres of Amazonian Rainforest. Every time you use a Yarok product, you are joining a powerful alliance to make a difference for the world and future generations.